How Using the Right Keyword Can Make or Break Your Website
How Using the Right Keyword Can Make or Break Your Website
SEO
(or Search Engine Marketing) is still very much king. It is essential
for helping your website get found and rank higher in search engines. A recent study by BrightEdge
revealed that organic (non-paid) search drives 51 percent of all
visitors to B2B and B2C websites, trumping all other non-organic search
channels, including paid search (10%) and social media (5%). Below, I’ll
reveal how you can use the most effective keyword research tools to
help your website get indexed and discovered by your ideal target
audience.
Why Keywords Are So Important:
Keyword
research is the process of researching and selecting words, terms and
phrases users will search for when looking for the types of products or
services your business offers. Conducting effective keyword research
enables you to choose the most relevant keywords for your target
audience. This, in turn, helps Google’s search engine understand your
web pages and serve your website as a suggestion for users searching for
these specific terms.
1. Using Google Keyword Research Tool:
Use Google Keyword Planner
to see what terms your customers are searching for and to help you
identify the most relevant keywords for your website. Consider using Google autosuggest
by typing keywords into the search box related to your products and
services, but don’t press enter. This will help you to identify
long-tail search terms that are relevant to your business which you may
want to target.
2. Choosing the Right Keywords for Your Business:
You
must select the keywords that are right for your business. Ask
yourself, ‘Is the keyword relevant to my website’s content?’, ‘Will
users find what they are looking for on my site when they search for
these keywords?’, ‘Is this traffic result important for my business and
will it lead to sales and/or leads?’ and ‘Will users be satisfied with
what they find when they land on my web page?’ If you can answer yes to
all of these questions you know you have chosen a valuable keyword worth
keeping.
3. Additional Keyword Research Tools to Use:
You can then take your keyword research to the next level by using a tool like Uber Suggest.
Simply enter your term into the box provided and choose a language and a
source – the tool can derive suggestions from regular Web search or
from search verticals like News, Video or Shopping. Other keyword
research tools worth investigating include, MetaGlossary.com and Amazon.com(specifically for businesses selling products).
4. Research Competitors’ Keywords Too:
You can use a tool like SEMrush
to identify what competitors are competing for the same keywords in
organic search as you. This will also help you identify other keywords
you should potentially be targeting through your on-page SEO and the
content you plan to create. Alongsiede this you can take a look at the
top performing content of competitors with a tool like BuzzSumo and consider creating content around similar topics/keywords.
Next week I’ll reveal how to create compelling and contextually relevant content that helps Google and prospective customers understand your offering and find your website easier. Stay tuned for more useful and cost-effective SEO tips.
Leave some comments...
Posted By Abayomi Ismail
source: https://digitalmarketinginstitute.com
Next week I’ll reveal how to create compelling and contextually relevant content that helps Google and prospective customers understand your offering and find your website easier. Stay tuned for more useful and cost-effective SEO tips.
Leave some comments...
Posted By Abayomi Ismail
source: https://digitalmarketinginstitute.com
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